Some of the most successful B2B SaaS companies had growth driven initially via PLG (Product-led growth) which is about their GTM (go-to-market strategy) and customer acquisition driven primarily by the value of the SaaS product. “PLG” was coined by OpenView Partners to define how companies grew their customer…
Differentiation via Your Sales Team’s Selling Approach
Recently we have been helping a client whose CEO and CRO were looking to scale their “new logo” sales faster but were concerned about about a particular problem that their product differentiation is as not strong against the competition. One of the key insights in such a situation…
How Our Reps Do Their Quarterly Sales Review
Each of our inside sales reps at InsightSquared is a “mini-CEO,” as my friend Aaron Ross calls them. This is because they analyze all their own business by themselves. They fully own not only their quota number, but all of their sales performance analysis as well. I’ve noticed many…
Performance Marketing in B2B SaaS
What is Performance Marketing Performance marketing is a comprehensive term in digital marketing or advertising when the marketers are paid only after a certain action is performed. The actions vary from click or lead generation to sale and more. In the traditional marketing approach, the companies paid for…
Managing Marketing Projects
Effective management of projects is key to marketing success. At our B2B SaaS marketing agency, we not only care about project completion, but we also put our best effort into optimizing project management so that our customers can get the best results. We use an Agile approach to…
How Your B2B SaaS Can Stand out in the Highly Competitive Market
Competition in B2B SaaS grows each day. It’s not enough just to develop a well-functioning product. You need to show your unique solution to attract your B2B SaaS target audience. Here are several ways you can stand out in the highly competitive B2B SaaS market. Communicate the solution,…
Why Does Your B2B SaaS Need a Content Hub and How to Create It
It is highly important to be able to create a content hub in modern B2B SaaS marketing. It will help structure all the information on your website and make it easy for navigation. This way you will attract more audience to your B2B SaaS. Below is the explanation…
What You Need to Know to Effectively Run Experiments for B2B SaaS Growth
It’s important for B2B SaaS to run experiments to grow. However, you may get easily confused, and it may not turn out to be effective. Therefore, here are several points to keep you on track and not to distort your results. Research the Available Data Even though you…
How Can a Funnel and a Website Be Used in B2B SaaS
Some marketers consider a funnel as a key to success in digital marketing and some rely on the website. To find out the difference between a funnel and a website, these two marketing tools need to be defined. What Is a Funnel? A funnel represents the Buyer’s journey….
The 2021 Debate: Inbound Versus Outbound Marketing
Inbound Versus Outbound Marketing. To quote Mark Twain, the reports of the death of outbound marketing are greatly exaggerated. According to the experts, print is dead, and television is in the ICU. We concur that the more traditional forms of outbound are on the decline, yet a $62…