The Process for Effective Sales Execution

John Wooden who is one of the greatest sports coaches of all time said “Don’t mistake activity and achievement“. And Lou Gerstner, a former CEO of IBM who turned IBM’s fortunes around, similarly instructed – “Don’t confuse activity with results“.  Being busy and making an effort doesn’t mean

How to Train Your Sales Team Quickly – Top Free Resources

What This Is: Unified Training Knowledge Hub for the sales team All the key info for sales training at your fingertips Understanding Our Customers, Their Challenges / Needs, How They Decide Our Ideal Customer Profile (ICP) Our Target Buyer Persona Unique Value Proposition Elevator Pitch Our “Buyer-Focused” Prospecting

Planning & Developing a Sales Strategy

In a prior article, I wrote about what companies should include in a Strategic Plan which focuses on the Corporate Strategy. Of course, the right sequence requires the executives to craft their Corporate Strategy first (i.e. should be planned and finalized first before any other business functions craft

Sales Effectiveness & Growth Drivers

The sales function at any company is very complex. A successful sales organization is the result of many variegated factors which are directly affected and also indirectly influenced by the sales leaders of those organization (i.e. a EVP or VP of Sales or the CRO – the executive

Consulting on Business Performance Through Sales & Marketing Improvements

We’re focused on improving your company’s overall business performance through sales and marketing improvements. This includes customer insights, sales strategy, GTM, operations and even technology enablement. Together, we will develop strategies and then implement them to help you grow your revenue and expand your market share efficiently and